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Community Initiatives
APRM Celebrates Holi with Underprivileged Kids at Panchkula

PANCHKULA, INDIA, 17 March 2014 – With an aim to add colours of fun and shades of joy to their lives, the Elixir Public Relations & Marketing, subsidiary company of the Mauritian multinational conglomerate Elixir Group, will join together to celebrate the vibrant festival of Holi on Monday at the Prachin Shiv Mandir (Mahadevpur, Saketri, Panchkula) with street children.  

Immersing the street children, and those from the nearby slums, into the splendour of colours, APRM also intends to distribute Gulal and sweets. 

Commenting on this first community involvement of APRM in Haryana, the Chairman of Elixir Group, Jawahar Lall Elixir, says: "These kids face several socio-economic challenges. They are, indeed, a vulnerable group in society and require special care and protection. I’m pleased that one of our Group’s companies, which recently started its operation in the region of Panchkula, is coming up with this laudable initiative."

About APRM

Elixir Public Relations & Marketing (APRM) is a professional strategic communications firm that provides research, strategies and implementation for public relations, marketing and advertising. 

Our firm is truly global, and we celebrate diversity – of culture, of background, of experience and thought – and recognise it as a key to our ability to deliver insightful and creative client programs. Our growth depends on building deep, long-lasting client relationships. We are at our very best when our geographies, practices and global client teams work together on our clients’ behalf.

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About Us

Elixir India is headquartered in Chandigarh. We operate in different business sectors: Education, Print & Publication, Consultancy,  Public Relations & Marketing services.

Contact Us

Elixir India,
Tel: +91-172-4559544, +91-9417782402, +91-9463971544
Email: contact@elixir-india.com