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AIE's 75-hour Marketing Studies programme will provide you with an understanding of contemporary marketing techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises. 

You will gain an understanding of the principal methods and techniques of marketing and the crucial role it plays in increasingly complex and competitive domestic and global markets. The course offers the opportunity to study how modern marketing management acquires cutting-edge knowledge about consumer behaviour and consumption patterns, strategy formulation and implementation, innovation and new product development to enable the development of long-term relationships with customers.

Core units:
  • Introduction to Marketing
  • Organisational Behaviour
  • Corporate Social Responsibility
  • International Marketing and Communications
  • Global Brands: Theory and Practice
  • Crisis Management
  • Business Environment & Ethics
  • Consumer Culture: Globalisation, Materialism and Resistance
For more information, contact AIE at aie@Elixirgroup.com

About Us

Elixir India is headquartered in Chandigarh. We operate in different business sectors: Education, Print & Publication, Consultancy,  Public Relations & Marketing services.

Contact Us

Elixir India,
Tel: +91-172-4559544, +91-9417782402, +91-9463971544
Email: contact@elixir-india.com